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All projectsCase study — Marketing

Stride Athletics

Running on momentum.

Client

Stride Athletics

Year

2025

Services

Digital Marketing, Media Production

Location

London, United Kingdom

Timeline

Ongoing

Stride Athletics

In short

CampaignPaid SocialCRO

An always-on growth program for a performance footwear brand — creative, media and conversion under one roof.

01 / 03

The challenge

Stride's ads were scaling spend, not sales. Rising acquisition costs and a leaky product page meant every new customer cost more than the last.

Stride Athletics detail

02 / 03

The approach

We rebuilt the funnel around one campaign idea — ‘Run your own race’ — with modular creative tested weekly, a rebuilt product page and lifecycle emails that brought first-time buyers back.

Stride Athletics detail
Stride Athletics detail

03 / 03

The outcome

Return on ad spend climbed above 5× while acquisition costs fell by more than a third, and the brand found its voice along the way.

Results

5.2×

Blended return on ad spend

−38%

Customer acquisition cost

+64%

Repeat purchase rate

Every month they show up with sharper ideas and better numbers. It's rare to find a partner that's this good at both.

Lukas Berg

Lukas Berg

CMO, Stride Athletics

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