Mono Timepieces
Time, reduced to its essence.
Client
Mono Timepieces
Year
2024
Services
Branding, Website Development, Media Production
Location
Geneva, Switzerland
Timeline
16 weeks
In short
IdentityWebsiteProduct RendersA monochrome identity, CGI product renders and a direct-to-consumer site for a minimalist watchmaker.
01 / 03
The challenge
Mono made beautifully simple watches, but simplicity is hard to sell online — product shots looked like every other minimalist brand.
02 / 03
The approach
We leaned all the way in: a strictly monochrome identity, a custom typeface for dials and wordmark, and photoreal 3D renders that let customers turn each watch in their hands.
03 / 03
The outcome
Mono's direct sales overtook wholesale for the first time, and the identity picked up two international design awards.
Results
+174%
Direct-to-consumer revenue
2
International design awards
38%
Visitors who interact with 3D
They understood that restraint is a design decision. The brand finally looks as considered as the watches.
Mia Laurent
Brand Director, Mono Timepieces
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