Noxen Audio
Hear the colour.
Client
Noxen Audio
Year
2024
Services
Digital Marketing, Media Production
Location
Seoul, South Korea
Timeline
12 weeks
In short
Launch CampaignSocialContentA social-first launch for a headphone brand built around one bold colour and a creator community.
01 / 03
The challenge
Noxen was launching into a market owned by household names, with a modest budget and no audience of its own.
02 / 03
The approach
We gave the launch one unmistakable signature — saturated yellow — and seeded it with 60 creators before a single ad ran. Paid media only amplified what was already working organically.
03 / 03
The outcome
The launch drop sold out in 72 hours, and Noxen grew from zero to 180k followers across platforms in its first quarter.
Results
72 hrs
To sell out the launch drop
180k
Followers in the first quarter
11.4%
Average engagement rate
Working with them feels like having a creative director and a growth team in the same room.
Grace Kim
Marketing Director, Noxen Audio
Next project
Halcyon Estates
Selling homes by selling the light.