Lumen Skincare
Quiet luxury, bottled.
Client
Lumen Skincare
Year
2026
Services
Branding, Website Development, Media Production
Location
Copenhagen, Denmark
Timeline
18 weeks
In short
Brand IdentityPackagingE-commerceIdentity, packaging and a Shopify flagship for a clinical skincare brand that wanted to whisper, not shout.
01 / 03
The challenge
Lumen had a remarkable formula and a forgettable brand. In a category drowning in pastel minimalism, they needed to feel premium and trustworthy without looking like everyone else on the shelf.
02 / 03
The approach
We built the identity around light passing through amber glass — a warm, tactile counterpoint to clinical white. Typography borrowed from pharmaceutical labelling, photography leaned into shadow, and the store was designed like a calm consultation.
03 / 03
The outcome
Lumen launched in 40 retailers within six months, and the online store converts at more than double the category average.
Results
4.8%
Store conversion rate
40
Retail partners in six months
+212%
Average order value vs. old store
They found the soul of the brand faster than we did. Every touchpoint now feels like it came from the same hand.
Isabella Moreau
Founder, Lumen Skincare
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