Arcadia Films
A launch film shot above the clouds.
Client
Arcadia Outdoor
Year
2025
Services
Media Production, Digital Marketing
Location
Dolomites, Italy
Timeline
10 days
In short
Brand FilmPhotographyPost-productionA launch film and photo library for an outdoor brand, shot across three mountain ranges in ten days.
01 / 03
The challenge
Arcadia was launching its first technical jacket against giants with ten times its budget. It needed a film that felt as epic as theirs — on a fraction of the schedule.
02 / 03
The approach
A compact crew, one hero story and ruthless planning. We shot at blue hour and sunrise only, captured stills alongside motion, and cut a 90-second film plus 40 social edits from the same footage.
03 / 03
The outcome
The film passed two million views in its launch month, and the first production run sold out in nine days.
Results
2.1M
Film views in launch month
9 days
To sell out the first run
40
Social edits from one shoot
Next project
Stride Athletics
Running on momentum.